The next question is, why hasn’t this been done before? Bar shampoo seems like a logical step forward because it doesn’t need a plastic container and it’s cheaper to ship because there’s no need to ship the water normally in shampoo.
The reverse happened awhile back – some companies start selling harder-to-use liquid body soap in place of easier-to-use bar soap. I’m sure it’s marketing and trying to keep up with the competition.
Now, a company called Ethique is selling shampoo, conditioner and soap in bar form. Ethique uses packaging that’s plastic-free, made of biodegradable, compostable material.
“The more I thought about it, the crazier it seemed to me that we pay gobs of money for all that water packaged in plastic,” founder Brianne West told Forbes.
All the products are made from natural ingredients and have eliminated the need for another plastic bottle bobbing around in the trash.