micro stories

coke graphicSome scientists may think about the world as a dynamic mess of jiggling atoms, but for most people the world is made up of stories.

While you’re waiting for something to load from the internet, there’s usually one of two things you’ll see while you wait.

Sometimes there’s a continuous ticker showing the ever increasing percentage as the page loads.

Ay other times while waiting for a page to load on your computer, you’re sometimes told a little story as the time passes. That story is told with little phrases like “we’re preparing,” “it’s loading,” “we’re working on it,” and “we’re almost done,” after which the page opens for you.

Which one do you prefer? I prefer the little story about what’s happening, probably because people relate to stories.