When will the tape holding a kid on a wall start to give way? How’d a little girl get her sister that high on the wall? What’ll happen if some of the tape starts peeling off first, before some of the other pieces?
When people ask themselves “What’ll happen next?” they’re captivated by the story you’re telling. It’s probably the best indicator of good storytelling.
The same is true for a good title or your introduction to telling a story. If it makes people curious about what’s going to happen next they’ll keep reading or listening.
While we’re actually made of atoms, in our heads we’re made of stories. So we’re always ready for and curious about a good story that’ll add to our lives and let us know what’ll happen next.