If you’re looking for a really interesting, sexy book; I have one for you. It’s “A Billion Wicked Thoughts” by Ogi Ogas and Sai Gaddam. The subtitle is “What the world’s largest experiment reveals about human desire.”
The authors, both PhDs, used their background in computational neuroscience to get their conclusions by analyzing a billion web searches and millions of sites, videos, story sites, and personal ads.
The online and anonymous sexual behavior of more than 100 million men and women around the world provided revealing data showing patterns of sexual interests.
For people using the web, there were no outside promptings, or perceived agendas of a researcher looking over their shoulders, or inhibitions because they might be judged in some way. In past “face to face” research projects about what turns us on, many people haven’t been honest for any number of reasons.
Unguarded, online, behavioral data allows this book to provide some answers to: what truly turns us on?